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  • Writer's pictureElite Roofing

How To Find The Best Roofing Company Near You!

When searching for a roofing contractor, the number of results you encounter can be overwhelming. With so many available options, it may be difficult to find a roofer that best suits your needs and is reliable, communicative, and most importantly, a professional in the trade. Here at Elite Roofing, we understand that finding a roofer that checks off all your boxes may seem impossible when simply entering “roofers near me” in Google, which is why we’ve curated a list of green flags to look out for, and what to absolutely avoid.

Search Engine

Almost everyone, regardless of what you’re looking for, first turns to a search engine such as Google, Bing, Yahoo, etc., as a way to locate and curate a list of possible businesses or results. When it comes to Google and almost every other search engine available, they tend to show you what is located nearest to you; this is helpful as it helps you narrow down your search and provides you with local businesses that are in your area! When searching for a roofer, it is important to note the areas in which they serve as this will also help you narrow down your possible candidates. Once you are able to narrow down your search, there are multiple different factors that help to indicate which roofing contractors you’ll want to consider, and which roofing contractors to completely steer clear of. Read on to see what we feel is a green flag, and what can be considered a red flag!

Reviews/Customer Testimonials

If you’ve ever searched for any particular business on a search engine such as Yahoo or Google, you’ll notice that they tend to automatically rank businesses/companies based on the number of positive reviews they have. Take our business for instance; if you search for Elite Roofing Contractor on Google, you’ll see that our current rating is 4.9 stars out of 5 stars based on our 175+ reviews! Reviews are extremely helpful for both the potential client and the business itself as it gives you a sense of what to expect, how fast or long jobs typically take to complete, the quality of the work, and so much more! Reviews are an insight into a company from an outside perspective, so you’ll get to see what others have to say prior to doing your own research.

It is extremely important to note that although a company may have many positive reviews, this does not mean they are legitimate! When using reviews to determine whether or not you’ll want to work with this specific company, be sure to examine the content and quality of the reviews. Many times smaller-scale companies feel that in order to rank higher on their local listing, they need to obtain fake paid reviews which not only hurts their business, but displays that their reviews are not legitimate, and nine times out of ten is a reflection of their business and how they choose to function. We would consider multiple reviews with nothing written, often time has a stock photo as their icon, and usually an extremely common name to be a clear red flag; avoid these companies if possible!

Here at Elite Roofing, we pride ourselves on the fact that every single positive review we obtain is completely legitimate and can be traced back to a specific job and address. Not only do our reviews reflect how we are and run as a business, but give future clients an idea of who they’re working with, even before ever doing any additional research! Read on to see what else indicates if a company is legitimate or not and if you’ll want to consider working with them.


Unlike online reviews and customer testimonials, word-of-mouth recommendations and referrals are often time extremely helpful when trying to pick out a roofing contractor. Friends and family never try to steer you in the wrong direction, especially for a project that may be costly for you as a homeowner! Unlike reviews, you can even go one step further by asking more questions regarding your friends or families' experience with said contractor, and get even more insight into the company than reviews could give you! We always recommend reaching out to people you know that would be able to steer you in the right direction when making decisions like this, but if that isn’t sufficient, reviews can most definitely help you make a decision on who to work with!

Reliable Sources (BBB, Yelp, Facebook, etc.

After checking out reviews on search engines such as Google or Yahoo, and/or seeing if your friends or family have any recommendations, you’ll want to see what other reliable websites or sources this company can be found on. Whether it's social media platforms such as Instagram, Facebook, TikTok, Youtube, etc, or other customer-based platforms such as Yelp, the Better Business Bureau, NextDoor, etc., you can be sure to find out more information regarding the company and the work they perform. Here at Elite Roofing, we feel that the more websites and directories a business is featured on, the more sources the client has to figure out if this is the company they’d like to work with or not.

Below you can find a list of every website our company is featured on!

As you can see, we are listed on multiple different platforms. When a company can be found on various platforms, this is a good indication that not only is the company legitimate, but they have been working for an ample amount of time to be put on each of these websites! Read on to learn more about what makes a company professional and legitimate!

What Makes A Company Professional & Legitimate?

When searching for a roofing company, you’ll want to make sure that the company you’re interested in is both fully licensed and fully insured! One thing that we have that many roofing companies fail to obtain are the necessary licenses and insurance needed when working on your roof. When a company says they're licensed and insured, are they really? We recommend that when you are planning on hiring any contractor or company you should always check the consumer affairs website,, to verify if a company's license is active. We also have employee workman compensation, which means that in the event that a roofer gets hurt during a job, the homeowner does not have the legal responsibility. Here at Elite, we believe that the last thing you should need to worry about is the work being performed on your house! Not to worry, we are fully licensed and insured for your peace of mind!

Although pretty obvious for the sense of roofing, but we’d like to point out if a roofing contractor is local or not. Do they have a permanent shop address that you can go and visit? Do they allow customers to come to their office to discuss their project plans? Again, although this doesn’t seem like a huge factor, it is extremely important that you are able to find your roofing contractor after the job is completed. We’ve heard way too many stories of clients getting a repair and the work wasn’t performed correctly leading to more issues. When the client tries to go back and contact the company that did the work, they’re magically gone! When you work with Elite Roofing, you’ll never have to worry about where we are! Being a Hudson County local small business allows us to give the proper care and attention to your roof when you need it the most. We have serviced over 20,000 homes in Hudson County, ranging from roofing repairs, roof replacements, gutter services, siding/window/door installation, and so much more! You’re sure to receive the best possible care when working with us here at Elite Roofing; just check out our phenomenal Google rating and reviews!

Another green flag in our opinion is when a roofing contractor has a well-maintained and managed website that features multiple different portfolios and/or job photos. This shows that not only is that roofing contractor comfortable and confident in sharing their work, but shows that they are actively working on new jobs! You may ask yourself, why should it matter if a roofing company has completed a new project recently? The short answer is, it shows that the company is active and efficient. If you come across a roofing company with no website, no portfolios of completed past work, or even no photos of any job they’ve done, this is definitely a company we’d recommend for you to avoid!

The Key Takeaway:

Although these steps may seem a bit intimidating and tedious, at the end of the day your roofing job can become a costly expense and that extra few minutes of research can save you from a roofing disaster! You wouldn’t buy a used car without wanting to know its exact history, so why wouldn’t you do the same for an even more expensive investment, such as your roof? Here at Elite Roofing, we believe in complete transparency and aim to give our customers the most efficient, clear, and professional service possible. We know and we’ve seen some of the worst roofing jobs ever done, and we want to make sure you have the right tools to steer clear from ever having to experience something like that!

If you find yourself needing a roofing contractor or exterior renovation work in the Hudson County, New Jersey area, look no further, Elite Roofing is here to help! With a proven track record of successful and quality work, you are sure to be getting one of the best possible roofing services available. Our men are licensed, insured, skilled, and have the necessary tools and knowledge to complete any project you may need! Give us a call today at (201)436-1011, shoot us an email at, or even fill out the FREE ESTIMATE form on our website using this link: to schedule your FREE estimate!

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